Subject:	Achieve Success Faster with a Coach
To:	"Mohd Sharif Ahmad" <jokiden5@yahoo.com>
Date:	Wed, 1 Aug 2007 13:21:20 -0400

Trump University Admissions 1-877-508-7867

August 1, 2007

Dear Mohd sharif, What if you had the opportunity to hit the streets with someone as experienced in real estate investing as Donald J. Trump? And what if this same TOP EXPERT was by your side, in person, helping you to... Create an investment strategy for your personal situation Put a powerhouse real estate team in place Get started on your search for properties by giving you the search criteria and strategies you need to identify potential investment opportunities truly worth considering Walk through properties, meet with sellers, estimate repair costs, and crunch numbers Draw up contracts, offer letters, as well as create the 90-day game plan you need to follow after your coach leaves your location And most importantly--close that deal with little to no money down! WHAT IF is for dreamers. Trump University has developed exactly what you need to accelerate your success as a real estate investor. We call it "In Person Coaching" and here's how this never before offered service works: We match you with a top real estate expert. Your goals become their goals. Your time frame to achieve success becomes their time frame. The location you want to invest in becomes their location. They become your very own personal mentor, devoted solely to your agenda. Yes. It really is THAT EASY to change your life on a dime. All you need is someone assisting you to attain your goals. If you're ready to break through the limitations that have been holding you back and.... • Achieve your goals faster • Maximize your profits • Close an extremely profitable deal with little to no money down • Live your life the way you've always wanted to ... then you're ready for your very own In Person Coach! Bridge the gap between your present circumstance and your future goal, faster, easier and more efficiently with an In Person Coach! Apply Now by completing our short application form, or call TrumpU Admissions at: 1-877-508-7867 Trump University Admissions 1-877-508-7867 International: (212) 248-1800 ext. 170

The Seven Critical Traits of Top Entrepreneurs

Michael Sexton is President of Trump University.

by Donald J. Trump

I’ve been building the Trump brand for several decades. But from time to time, landmarks do come along.

Several months ago my son Eric joined us. So my three eldest children are now with the Trump Organization, helping to expand our brand. Don Jr, Ivanka and Eric are all here now.

They are my real Apprentices, and they’re doing a great job. They know that I’m demanding, but they are disciplined and very hard workers, so they are a good fit with the Trump Organization.

Having a quality brand is very much like having a good reputation. It’s important to consider that fact, even when you are just starting out. Remember that everything you say and do is important. Actions matter. You are, literally, your own brand whether you have a business yet or not. If you are serious about what you’re doing, taking responsibility for yourself starts now.

Donald J. Trump is Chairman of Trump University.

You Are Your Brand and Your Brand Is You

Brand-Building Wisdeom from Bud Bilanich, The Common Sense Guy

As a small business owner whose brand is me, I recognize the importance of personal branding. I am a keynote speaker, executive coach, organization effectiveness consultant, and author. I am my business; therefore, my brand needs to speak for me.

When I decided to brand myself, I began by asking everybody I know a simple question. “When you think of me, what is the first thing that comes to mind?”

An overwhelming number of people said, “Your common sense approach to business and life.” My first reaction was, “Uh oh, common sense doesn’t make for much of a brand.” Then I started to think about it a little more.

I’d read several very interesting books about personal branding. The best of them was Career Distinction: Standing Out by Building Your Brand, by William Arruda and Kirsten Dixson.

A few things stood out in my reading:

• An effective personal brand is authentic--it reflects the true character of the individual being branded.
• An effective personal brand repels as many people as it attracts.
• An effective personal brand is consistent.

As I started thinking about what my friends and clients said, I began to get comfortable with common sense as the driver for my brand. However, I was still unsure of a tag line for my brand. I experimented with a few things. “Common Sense Coach” was too narrow. I do things other than coaching. “Common Sense Guru” sounded too pompous and New Age all at once.

One day I was speaking with a friend and lamenting the fact that I couldn’t come up with a good tag line. I said something like, “There’s this guy who calls himself ‘The Goals Guy,’ I wish I had enough guts to call myself ‘The Common Sense Guy.’ She said, “What’s wrong with ‘The Common Sense Guy’?”

I hemmed and hawed and said things like, “It’s kind of pedestrian; it’s too informal; there’s already a goals guy.”

As I heard myself speaking, I realized I was rationalizing. I have often said to people who were impressed with something I’d done--graduated from Harvard, started a business, written a book--“I’m just a guy.”

And, I had already established that I approach my work in a common sense manner. So why not become The Common Sense Guy?

Anyone in business needs a solid brand. Mine is the Common Sense Guy. However, having a well thought out brand is not enough. All brands need exposure. Blogging is the best way I know to get that type of exposure. I’d urge you to learn all you can about blogging so you can put its brand-building power to work for you.

How to Restore Your Career after a Major Setback

The more risks you take in your career, the greater the likelihood that you will suffer a setback someday.

Maybe you will be accused of incompetence after one of your high-stakes projects fails. Or perhaps your accounting firm will be implicated in some kind of malfeasance and your company’s good name will get smeared in the press.

If you suffer a devastating setback, you can’t sit back and wait for the problem to go away. Here’s a five-part strategy to recover quickly and get back on the road to success:

1. Fight, not flight. Face up to the reality of the situation. Distinguish battles that must be fought to restore your reputation from battles that merely drain energy and purpose in escalating rounds of retaliation or revenge.
2. Recruit others into battle. Take responsibility for innocent close colleagues who suffer collateral damage with you. Effectively leverage distant support networks to reaffirm your credibility through the voices of others.
3. Rebuild heroic stature. Explain the true nature of the adversity. Provide a rational explanation of the context behind any injustice or provide authentic contrition over any missteps you made.
4. Prove your heroic mettle. Regain trust by demonstrating that the setback has not destroyed your professional expertise and character strength.
5. Discover a new heroic mission. Don't merely define yourself by your past success or failure. Rather, define a new leadership vision and a new path for personal meaning in your work and you may transcend past triumphs to reach new heights of success.

Remember, nearly every successful person, from Thomas Edison to Martha Stewart, has fought through serious career setbacks to succeed. The steps I outline above will help you rebuild your reputation and chart a brilliant new future.

Jeffrey Sonnenfeld is founder of Yale University’s Chief Executive Leadership Institute. He is author of six leadership books, including the new book Firing Back: How Great Leaders Rebound after Career Disasters (Harvard Business School Press).

This Issue: Your Business is the Mark You Make in the World	Issue 92: August 21, 2007
The Key to Being Innovative by Donald J. Trump Most of the time, being innovative is simply putting together existing elements to create what appears to be new. I was touted as being innovative when I came up with the mixed use condominium and hotel tower, which I did with the Trump International Hotel & Tower in New York. Since then, the concept has been copied by myself and others, and it has proven to be tremendously successful nationally and internationally. To me, the idea was common sense, and I didn’t think I was being particularly creative. When I look back, maybe I was. But when I read subsequent articles about innovation and certain inventors, it got me thinking about how one might become an innovator, which is something I think is important for students to think about. I remember reading about a composer named Steve Reich who came up with a new idea called phasing, which is like windshield wipers going in and out of synch. Apparently he was caught in a traffic jam one rainy day and the rhythm of the windshield wipers caught his attention and he applied what he heard to his musical compositions. He has had a significant influence on contemporary music and I think he’s a great example as an innovator. Sometimes new ideas can come from something as mundane and functional as your windshield wipers. The key is to pay attention and keep your brain and senses open to new stimuli. It also helps to be thinking of two things at once--multi-level focusing is what I call it. The intersecting of ideas is when innovation will follow--thinking in musical terms while listening to your windshield wipers, or thinking of a hotel tower and condominiums at one time, or maybe watching a stone roll and imagining a wheel. Who knows what will result? Sometimes it will be fantastic and other times it won’t, but it gets the mind working in new dimensions that can sometimes prove fruitful. This can also happen without deliberately attempting to be innovative, so the other technique to employ--consciously and unconsciously--is to keep an open mind. That’s very important in business as well as in the creative arts. Don’t limit yourself to staid thinking, because you want to excel in business. My first book was called The Art of the Deal because I view business deals as being an art form. Maybe that’s why I’ve been a successful dealmaker. I employ both sides of my brain when I’m thinking and working. You may be aware of the number phi (which is pronounced ‘fee’) which has an astonishing history. It’s been employed by people from Pythagoras to da Vinci and most likely the builders of the pyramids used it as well. It’s been around for a long time and the number itself is 1.6180339887. It’s called the golden ratio and if you want to know more specifics, you can read The Golden Ratio by Mario Livio, who goes into great detail about it. My point is that it appears that some people use the number deliberately, and other people know it subconsciously and it can appear in their work with or without intention. But it can be used intentionally, and very often is. It’s very mysterious, as this ratio appears in unrelated works and natural phenomena, from the chambered nautilus to galaxies to artwork and architecture. It can make your innovative attempts a little easier when you make an effort to understand that there are mysteries in life, and to be open to them. I’m not advising you to dwell on the mysterious--a successful life requires common sense and hard work--but to be aware of things that are sometimes inexplicable, because it’s a big step towards innovation. We don’t really create, but we assemble what has been created for us. Be a great assembler, no matter what your interests may be--and you’ll be on your way to inventiveness. A big mind requires a variety of thoughts and impulses to keep it well occupied, so make sure you keep your mind engaged in the best ways possible. It could very well be your calling card for success. Donald J. Trump is Chairman of Trump University Is a Franchise Your Best Route to Entrepreneurial Success? by Richard Parker, and Barry Lenson Should you buy a franchise? Will owning one give you entrepreneurial riches and independence? Trump University Professor Richard Parker can answer those questions better than anyone else. He has been buying and selling businesses - and starting them too - since he was in his teens. In this recent conversation with Trump University’s Executive Editor Barry Lenson, Professor Parker shares insights from The Art of Buying a Business, the life-changing course he developed for Trump University. Barry Lenson: Many people believe that owning a franchise minimizes the risks of owning a business - that there are systems, policies, and procedures in place that will minimize the hazards. So is it really smarter to buy a franchise than a non-franchised business? Richard Parker: When you buy a franchise, you may have some better data to predict your profits and the overall success versus a brand-new startup business. That is because franchises, unlike other startups, follow a mass recipe that has proven successful in other locales. And yes, those systems, policies, and procedures are already in place. However, any good non-franchise business has those same ingredients too. The difference is that franchises might have more credibility with consumers than other businesses do, thanks to a recognizable brand name, advertising and familiar products. But the bottom line is, any good business needs a recipe to succeed. Most franchises really only give you the ingredients. BL: Many people buy franchises to avoid the cost of marketing, advertising, image-building and the rest. That seems like sound thinking, right? RP: Those are major benefits, but they come at substantial cost. And you are never going to avoid those costs altogether. You will be paying a franchise fee right off the top line for them. Some of the strategies about how to handle advertising and marketing are laid out for you when you acquire a franchise. The question is, can you do a more effective job of reaching those same goals on your own? You may be able to do it for less money than the cost of a franchise. BL: Are there any individuals who should avoid franchises altogether? RP: Franchise ownership is not for everyone. It is best for people who don't mind following orders, who are comfortable embarking on a middle-of-the-road venture with no major upside and (hopefully) no major downside. Many people buy franchises because they lack confidence in their ability to run their first business. That makes you wonder whether those people couldn't learn the skills they need at an institution like Trump University and quickly know how to run a business and make more money. So to summarize, a franchise is not for you if you have an ultra-strong entrepreneurial drive, a burning desire to break new ground or challenge the status quo. Nor is it for you if you are unwilling to put the needs of the parent company before your own. BL: So what do you tell the person who really wants to own a business and is leaning towards a franchise? RP: Let me list the considerations. First, take an honest inventory of yourself. What are your goals? Your strengths? Your weaknesses? Second, decide if you can live with, and thrive within, the confines of a franchise. Third, make certain to educate yourself about the specific franchise you are considering. Franchise companies employ the slickest sales people you’ve ever seen - people who could sell you just about anything. So please be wary. Fourth, if you’re absolutely convinced that a franchise is for you, buy a resale. One that’s already proven successful with customers in its current location. Fifth, if you have an ounce of doubt about buying a franchise, then it’s probably not for you. Take the time to research and investigate non-franchised businesses for sale. You really are better off, in my opinion, getting into a non-franchised business. Sixth, and most importantly, whether you buy a franchise or not, education is the key to your entrepreneurial success. Take the time to learn what’s involved and know what you need to do in each stage of the buying process. Ultimately, your knowledge will determine whether you succeed or fail. Trump University Professor Richard Parker developed Trump University’s self-paced multimedia home-study course, The Art of Buying a Business. Barry Lenson is Trump University’s Executive Editor. Think Like an Entrepreneur by Michael E. Gordon, PhD I know from personal experience that entrepreneurship is a tool that can create great wealth and personal enrichment in your life. Six of my 11 start-ups were a success, and I eventually sold the best one to a public British company for a handsome profit. The five non-successes (the word failure is not in my vocabulary), while they never generated revenue, did not weaken me at all. In fact, they enriched my chances of future success immeasurably because of what I learned and applied. Entrepreneurial Misconceptions The entrepreneurship literature is full of paralyzing drivel about the failure rates of new startups, the massive sacrifices entrepreneurs must make, the loss of job security, the financial risks, the long hours, the stress and frustration, and so on and so on . . . I have two words for all of this: Bull Cookies! Look around you and imagine the vast wealth in businesses. Every business, from the largest to the smallest, resulted from entrepreneurship. According to BizStats.com, there are 24 million businesses in the United States, of which 18 million are sole proprietorships--owned and operated by one individual. Many small business owners are also part- and full-time employees while they maintain their day jobs. According to the U.S. Census Bureau, in 2003 alone (most recent figures available), almost three quarters of a million Americans started their own businesses. The fact is, if you take it thoughtfully, step by step, your chances of success are excellent.You need less talent, skills, industry knowledge, money and other resources than you may believe. If you control your financial exposure and don’t make it on the first attempt, you’ll be better prepared for the next start-up. You can outsource most functions (design, manufacturing and packaging, marketing and sales, distribution and shipping, and accounting) and the resources you can mobilize on the Web are nearly limitless. I never feel more alive than when I am on the entrepreneurial trail. I could never have made in any job the kind of money I have made as my own boss. Stress and frustration? The worst career stress and frustration I ever experienced was working for someone else, accepting a nominal salary, putting up with corporate political nonsense, and lacking the personal freedom to pursue my owninnovative, value-creating ideas. For more insights on entrepreneurial success, read the new book Trump University Wealth Building 101: Your First 90 Days on the Path to Prosperity.